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Passing the Toothbrush Test in Real Estate Every professional has a simple daily ritual they never skip: brushing their teeth. Morning. Night. Non-negotiable. You do it because it keeps you clean, presentable, and healthy. You don’t wait until there’s a problem. You do it because consistency prevents problems. Your business needs the same type of care. Most agents work in  their business but rarely work on  their business. They chase new leads, jump into transactions, respond

Today’s marketplace is changing faster than any of us imagined. For decades, real estate agents relied on word-of-mouth and personal referrals. Then came Google searches. Then online reviews. And now, we have a new reality: People are asking AI engines for real estate guidance. ChatGPT. Perplexity. Claude. Grok in the car. Gemini. Consumers are turning to these tools for answers, recommendations, and even decisions. That shift flips the entire industry. If AI is the source pe

Why Time Management Is Really About Chance, and How to Beat It We like to believe success is a clean formula: learn more, plan more, perfect more. But after decades in this business, here’s the truth: outcomes are messy. Deals land by chance. Introductions happen by chance. Timing breaks your way, by chance. You cannot control chance. What you can  control is whether you were present when chance showed up. That’s the work: show up, be here, and last long enough for chance to

Consistency is undefeated. The goal isn’t to be the best, it’s to be the only name your database thinks of when real estate comes up. This guide turns my training into a simple, repeatable system your future self can run without friction. 1) Clean First: Turn a List into a Living Database Why: You can’t personalize what you haven’t organized. If you don’t know who’s in your database, you can’t serve them. In Swarm (today): Audit Merge duplicates. Delete junk (info@ emails, fa

Every year, around this time, I remind my agents that one of the biggest opportunities in real estate is sitting right in front of them: expired and canceled listings. From mid-October through the start of January, many sellers pause, cancel, or allow their listings to expire because they didn’t get the results they wanted. And 'tis the season. This is your window. It’s your chance to create listings, build relationships, and start 2026 with momentum. Let’s break down exactly

A simple playbook to win on your Google Business Profile Bottom line: everyone who hears your name looks you up on Google. What they find...

When you think of your real estate business, think of your website as your digital storefront. It’s open 24/7, showcasing your listings,...

If we get this right, the results are not linear. One plus one becomes 11. Social media, used with discipline, builds a deeper and wider...

Happy Q4, 2025.This quarter isn’t about adding more noise. It’s about simplifying to the four focus areas, using the Q4-25 Worksheet, and...

Goal: Increase the chances that ChatGPT, Gemini, Google, and social platform AIs recommend you  when a buyer or seller asks for an agent....

In today’s real estate market, success is no longer just about transactions; it’s about credibility. Buyers and sellers are asking AI...

In today’s market, speed wins. The agents who connect with their audience first, look professional every time, and remove friction from...

If you've been in any of my trainings, you've probably heard me mention it more than once. Carousel posts on Instagram are one of the...

At JohnHart, we don’t take listings, we take opportunities to grow our business, our brand, and our reputation. A listing is not just a...

Let me make this simple: If you're not showing up daily on Instagram Stories, you're missing a huge opportunity to grow your business....

Here are five reminders to sharpen your focus, grow your business, and deepen your relationships this week: 1. Father's Day is Coming –...

JohnHarters, it’s time to rethink Instagram. It’s not just a place to post pretty pictures of homes; it’s a relationship management tool...

Instagram is rolling out some exciting changes, and as professionals in the real estate industry, staying ahead of the curve can make all...

The start of a new year brings an incredible opportunity to redefine your career trajectory. Whether you're an experienced agent closing...

In real estate, every listing is an opportunity to not only sell a property but also showcase your dedication to client service. This...