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Passing the Toothbrush Test in Real Estate Every professional has a simple daily ritual they never skip: brushing their teeth. Morning. Night. Non-negotiable. You do it because it keeps you clean, presentable, and healthy. You don’t wait until there’s a problem. You do it because consistency prevents problems. Your business needs the same type of care. Most agents work in  their business but rarely work on  their business. They chase new leads, jump into transactions, respond

Goal: Increase the chances that ChatGPT, Gemini, Google, and social platform AIs recommend you  when a buyer or seller asks for an agent....

At JohnHart, buyer representation isn’t a formality, it’s our duty. With Millennials and Gen Z stepping into the market later than...

As real estate professionals at JohnHart, one of the most important things you can do is keep your clients informed, especially when it...

Introduction and Initial Questions When you first meet or speak with a buyer, it's essential to ask questions that help you understand...

JohnHarters!   I'd like to take a moment to remind you of the many benefits that come with being part of the JohnHart family. While there...

Inventory is the name of the game. Now more than ever, you need to list to exist. With Proposition 19 now in effect, we have a golden...

In today's competitive real estate market, it's crucial to stand out from the crowd and make a lasting impression on potential clients....

Spring has sprung, and it's selling season! Lately, we're seeing an amazing 10 new listings each day, showing that more homes are...

Spring is here, and it's a key time for selling homes. As real estate professionals, we need to be quick and smart to help our clients...

Subject: The Power of Today's Seller's Market In the dynamic landscape of today’s real estate market, there's a pivotal advantage that...

Email for day 1 of the challenge: Subject: Spring is too late. Hope all is well! As we go through the early months of the year, I wanted...