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Become the Only Option: A Step-by-Step PSOI Playbook

Consistency is undefeated. The goal isn’t to be the best, it’s to be the only name your database thinks of when real estate comes up. This guide turns my training into a simple, repeatable system your future self can run without friction. 1) Clean First: Turn a List into a Living Database Why: You can’t personalize what you haven’t organized. If you don’t know who’s in your database, you can’t serve them. In Swarm (today): Audit Merge duplicates. Delete junk (info@ emails, fa

4 days ago5 min read

How to Win with Expired Listings

Every year, around this time, I remind my agents that one of the biggest opportunities in real estate is sitting right in front of them: expired and canceled listings. From mid-October through the start of January, many sellers pause, cancel, or allow their listings to expire because they didn’t get the results they wanted. And 'tis the season. This is your window. It’s your chance to create listings, build relationships, and start 2026 with momentum. Let’s break down exactly

Oct 165 min read