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Passing the Toothbrush Test in Real Estate Every professional has a simple daily ritual they never skip: brushing their teeth. Morning. Night. Non-negotiable. You do it because it keeps you clean, presentable, and healthy. You don’t wait until there’s a problem. You do it because consistency prevents problems. Your business needs the same type of care. Most agents work in  their business but rarely work on  their business. They chase new leads, jump into transactions, respond

The real estate industry has changed. Buyers no longer attend open houses to “see if they like the home.” They’ve already seen the photos, the floor plan, the drone footage, and, in many cases, the entire walkthrough online. They’ve formed their opinions long before they step through the front door. So if the home isn’t the primary reason they’re showing up anymore, what is? They’re evaluating you. Open houses are no longer about attracting buyers for that specific property.

Today’s marketplace is changing faster than any of us imagined. For decades, real estate agents relied on word-of-mouth and personal referrals. Then came Google searches. Then online reviews. And now, we have a new reality: People are asking AI engines for real estate guidance. ChatGPT. Perplexity. Claude. Grok in the car. Gemini. Consumers are turning to these tools for answers, recommendations, and even decisions. That shift flips the entire industry. If AI is the source pe

Driving Visibility With Strategy and Execution The biggest challenge in our industry today isn’t knowledge. It’s attention. Your digital storefront may look great, but without consistent traffic, it’s invisible. Search engines, including AI platforms like ChatGPT, Gemini, Perplexity, Grok, and Claude, are now ranking and recommending brands based heavily on signals of relevance. One of the strongest signals: website traffic. That means your business is either rising or fallin

Why Time Management Is Really About Chance, and How to Beat It We like to believe success is a clean formula: learn more, plan more, perfect more. But after decades in this business, here’s the truth: outcomes are messy. Deals land by chance. Introductions happen by chance. Timing breaks your way, by chance. You cannot control chance. What you can  control is whether you were present when chance showed up. That’s the work: show up, be here, and last long enough for chance to

Consistency is undefeated. The goal isn’t to be the best, it’s to be the only name your database thinks of when real estate comes up. This guide turns my training into a simple, repeatable system your future self can run without friction. 1) Clean First: Turn a List into a Living Database Why: You can’t personalize what you haven’t organized. If you don’t know who’s in your database, you can’t serve them. In Swarm (today): Audit Merge duplicates. Delete junk (info@ emails, fa

Every year, around this time, I remind my agents that one of the biggest opportunities in real estate is sitting right in front of them: expired and canceled listings. From mid-October through the start of January, many sellers pause, cancel, or allow their listings to expire because they didn’t get the results they wanted. And 'tis the season. This is your window. It’s your chance to create listings, build relationships, and start 2026 with momentum. Let’s break down exactly

Leasing has always been one of the most complicated areas in California real estate, and in 2025, it’s only getting tougher. Between new laws, heightened fair housing scrutiny, and the Department of Justice getting involved in rental investigations, compliance isn’t optional. It’s your armor. This blog summarizes key takeaways from our most recent JohnHart Training Session on Lease Compliance and the Landlord’s Screening Requirements form (attached below). Read this carefully

A simple playbook to win on your Google Business Profile Bottom line: everyone who hears your name looks you up on Google. What they find...

When you think of your real estate business, think of your website as your digital storefront. It’s open 24/7, showcasing your listings,...

If we get this right, the results are not linear. One plus one becomes 11. Social media, used with discipline, builds a deeper and wider...

If you don’t measure, you can’t manage, and if you can’t manage, you can’t grow. Today we made your plan “live” inside SwarmCRM using the...