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Consistency is undefeated. The goal isn’t to be the best, it’s to be the only name your database thinks of when real estate comes up. This guide turns my training into a simple, repeatable system your future self can run without friction. 1) Clean First: Turn a List into a Living Database Why: You can’t personalize what you haven’t organized. If you don’t know who’s in your database, you can’t serve them. In Swarm (today): Audit Merge duplicates. Delete junk (info@ emails, fa

Every year, around this time, I remind my agents that one of the biggest opportunities in real estate is sitting right in front of them: expired and canceled listings. From mid-October through the start of January, many sellers pause, cancel, or allow their listings to expire because they didn’t get the results they wanted. And 'tis the season. This is your window. It’s your chance to create listings, build relationships, and start 2026 with momentum. Let’s break down exactly

Leasing has always been one of the most complicated areas in California real estate, and in 2025, it’s only getting tougher. Between new laws, heightened fair housing scrutiny, and the Department of Justice getting involved in rental investigations, compliance isn’t optional. It’s your armor. This blog summarizes key takeaways from our most recent JohnHart Training Session on Lease Compliance and the Landlord’s Screening Requirements form (attached below). Read this carefully

A simple playbook to win on your Google Business Profile Bottom line: everyone who hears your name looks you up on Google. What they find...