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Passing the Toothbrush Test in Real Estate Every professional has a simple daily ritual they never skip: brushing their teeth. Morning. Night. Non-negotiable. You do it because it keeps you clean, presentable, and healthy. You don’t wait until there’s a problem. You do it because consistency prevents problems. Your business needs the same type of care. Most agents work in  their business but rarely work on  their business. They chase new leads, jump into transactions, respond

Today’s marketplace is changing faster than any of us imagined. For decades, real estate agents relied on word-of-mouth and personal referrals. Then came Google searches. Then online reviews. And now, we have a new reality: People are asking AI engines for real estate guidance. ChatGPT. Perplexity. Claude. Grok in the car. Gemini. Consumers are turning to these tools for answers, recommendations, and even decisions. That shift flips the entire industry. If AI is the source pe

Driving Visibility With Strategy and Execution The biggest challenge in our industry today isn’t knowledge. It’s attention. Your digital storefront may look great, but without consistent traffic, it’s invisible. Search engines, including AI platforms like ChatGPT, Gemini, Perplexity, Grok, and Claude, are now ranking and recommending brands based heavily on signals of relevance. One of the strongest signals: website traffic. That means your business is either rising or fallin

Why Time Management Is Really About Chance, and How to Beat It We like to believe success is a clean formula: learn more, plan more, perfect more. But after decades in this business, here’s the truth: outcomes are messy. Deals land by chance. Introductions happen by chance. Timing breaks your way, by chance. You cannot control chance. What you can  control is whether you were present when chance showed up. That’s the work: show up, be here, and last long enough for chance to

Consistency is undefeated. The goal isn’t to be the best, it’s to be the only name your database thinks of when real estate comes up. This guide turns my training into a simple, repeatable system your future self can run without friction. 1) Clean First: Turn a List into a Living Database Why: You can’t personalize what you haven’t organized. If you don’t know who’s in your database, you can’t serve them. In Swarm (today): Audit Merge duplicates. Delete junk (info@ emails, fa

A simple playbook to win on your Google Business Profile Bottom line: everyone who hears your name looks you up on Google. What they find...

When you think of your real estate business, think of your website as your digital storefront. It’s open 24/7, showcasing your listings,...

If we get this right, the results are not linear. One plus one becomes 11. Social media, used with discipline, builds a deeper and wider...

If you don’t measure, you can’t manage, and if you can’t manage, you can’t grow. Today we made your plan “live” inside SwarmCRM using the...

Happy Q4, 2025.This quarter isn’t about adding more noise. It’s about simplifying to the four focus areas, using the Q4-25 Worksheet, and...

Goal: Increase the chances that ChatGPT, Gemini, Google, and social platform AIs recommend you  when a buyer or seller asks for an agent....

In today’s real estate market, success is no longer just about transactions; it’s about credibility. Buyers and sellers are asking AI...

At JohnHart, buyer representation isn’t a formality, it’s our duty. With Millennials and Gen Z stepping into the market later than...

If you've been in any of my trainings, you've probably heard me mention it more than once. Carousel posts on Instagram are one of the...

Uncertainty is everywhere right now. But as a real estate professional, your role is to cut through the noise and lead with clarity. Here...

Let me make this simple: If you're not showing up daily on Instagram Stories, you're missing a huge opportunity to grow your business....

Here are five reminders to sharpen your focus, grow your business, and deepen your relationships this week: 1. Father's Day is Coming –...

If you're serious about leveling up, this blog might sting a little, in the best way. Whether it’s the contacts you’ve been meaning to...

Most real estate agents do a fantastic job guiding their clients through residential transactions; helping them find their dream home,...

JohnHarters, it’s time to rethink Instagram. It’s not just a place to post pretty pictures of homes; it’s a relationship management tool...